We blinked and somehow fall arrived! While it’s no secret that summer is my favorite season, fall themed product photography sessions (like this one for Corrina’s Candles!) sure help boost my appreciation of the autumn season. In this post, I’m going to show you two perks of investing in professional brand and product photography.
If you own a business you know how much there is to get done. Having some things (like photos) prepared ahead of time can make all the difference. If you don’t have updated photography, you can’t fill your website or share on social media. And that means missed sales.
Although this product photography session for Corrina’s Candles gives off some serious fall vibes, it actually took place before Ohio started to feel a chill in the air. Planning ahead like this saves our clients from the stress of trying to play catch up as seasons or deadlines arrive. We provide perfectly timed product photos for our clients’ unique marketing needs. We know the amount of time and attention to detail each step of the process takes. As a result, our careful planning and efficient turn around ensures that our clients receive perfectly-timed photos of their brand or product.
Props and Styling:
The second perk of investing in product photography with us, is full access to all of our professional props AND styling. Our clients are always grateful that the props we include in our sessions make their product stand out and save them money at the same time. Even better, our professional styling adds the kind of visual appeal that makes our clients’ products get attention.
Above all, outsourcing photography ensures that our clients’ valuable resources like time, money, and energy can be spent on what they do best in their industry. It feels good that our clients trust our years of professional experience to make their brand or product look its best.
What Corrina Had to Say (in a Google review):
“Amy and I connected on Instagram a few months ago. I asked if she could photograph a new project I had been working on. She was quick to respond and completed the job. The pictures are amazing! She definitely exceeded my expectations and got creative with the shoot. I look forward to working with her again in the future!”
Take a look at these photos from our time with Corrina’s Candles and see what investing in product photography looks like in action. And check out Corrina’s website to purchase these and more.
And, a few Halloween:
File storage is not the fun part of taking photos. It’s just one of the mundane tasks that I don’t look forward to but is HAS to be done.
Please, please, please, please, please back up your files. I’ve lost (via a hard drive breaking, a card error, and computer crashes) files 3 or 4 times in my business and if they hadn’t been backed up they would be gone forever. The thought terrifies me and breaks my heart. If I lost all of the pictures of my children, I’m not sure what I’d do…so…I have taken some special steps to be sure that never happens.
You, of course, don’t have to use the same system I do, but just do something that is secure. 🙂
I am going to go over exactly what I do for my personal files. (Business stuff would be a little more extensive.)
First I take the memory card to my computer and upload the files. I do this as quickly after taking the pictures as possible. Memory cards can corrupt fairly easily so I try to rely on them as little as possible. (If you’re having problem with your memory card, skip to the end of this post for some help.) I upload them straight into a program called Lightroom but you could use any program or just create a folder on your hard drive. (DO NOT delete the files off your card until you have completed the backup.)
My files are stored on an external hard drive (ex. pictured below) since I have so many photo files that are RAW (large, space hogs) and if I put them straight onto my computer, I would be out of memory way too quickly. You can choose to store files on your computer hard drive or an external hard drive.
I then have a second hard drive that I back up those same files to. In other words, after my files are on the first hard drive, I then copy them to the second hard drive. This ensures the files are in two places before deleting the memory cards.
(Note: Hard drives are fantastic, time saving, super helpful, etc….etc. BUT they fail. And they fail kind of frequently. You must be careful they don’t get dropped and they need to be plugged into the computer every few weeks to keep them in good condition. I love them and use them all the time but I don’t trust them completely. You shouldn’t either. This is why we back everything up.)
Online backup is my third step and final step. There are a few options out there but I would recommend Dropbox. Depending on how many files you have, you may need to pay a bit, but the peace of mind makes it worth it.
For a few dollars a month, you can backup everything on your computer and/or your hard drives. Having an offsite backup system is the only way to ensure your photos aren’t lost if there was ever a fire or theft.
Some people choose to use their photo lab’s free account to save all of their pictures. This can be problematic for several reasons. If you ever want to use a different lab there isn’t always a way to get your photographs back “out.”
Google Drive is another option but Google Drive does not save the highest resolution for an extended period of time. In other words, your photos will lose quality.
If a Memory Card Fails (or has been accidentally deleted)…
Last of all, if you ever have have a memory card (or external hard drive that you’ve accidentally deleted or has failed (photographs won’t load, photos look corrupted, etc.) DO NOT USE THE DISK. Immediately use a program that will help you retrieve photos. My favorite is Stellar Data Recovery.
My sister accidentally deleted an entire year of photos off a memory card a few years ago and this is the program I used to get them all back. It is very simple to use. First, select the location of the missing or corrupt files, in this case your memory card. Hit Scan. It may take some time but the program will give you a preview of any files it has found. When the scan has finished, hit Recover and choose where to save the recovered files. Voila! You just saved your photos.
Stellar Data Recovery reached out to me and offered me a license if I agreed to review their product. Since I’ve been using it for years, I was happy to comply!
There are some affiliate links included in this post but only for things I use and love in my own business. If I wouldn’t spend money on it–I wouldn’t ask you to!
Why a Boring Headshot Isn’t Enough Anymore
Years ago, you needed one nice headshot. Put it on a business card and call it a day. Now, your photographs are needed everywhere. LinkedIn. Instagram. Facebook. Some days it seems that every platform is asking for more photos. And not just one…dozens each month.
Brand photography is an often overlooked investment for businesses. One of the main reasons brand photography is so important is that the majority of people are visual learners. Rather than read or hear about a business, most people prefer to catch a glimpse of what is offered through photographs and video. Our brains process photographs exponentially faster than words.
Have you tried posting a photograph of yourself on your social media channels? Most people get anywhere from 50-100% more engagement when they use a photograph of themselves! That’s HUGE! People want to do business with people.
As a small business owner, one of my favorite sessions to photograph are brand portraits. I love learning about my clients, their businesses, and what they want to portray in their photographs…and then best of all, MAKING IT HAPPEN!
Here are two recent brand sessions I did and a little about each of them:
Meet Mapi Byler, a Beach Body Coach who radiates freedom. In a time where social media is dominated by people claiming to be “real,” Mapi brings the kind of presence that is truly relatable. During our brand photography session, I wanted to capture the strength and dedication I see in Mapi so that when paired with her words, Mapi’s brand photos would offer her followers a window into the type of Coach she is.
It’s probably no surprise that Calleiah, Owner of Manifest Haute Style & Home, arrived in style for her brand photography session. (She even brought her full length mirror on location–which I LOVE!) The urban environment Calleiah chose for her session highlights the bold, fashion-forward nature of her work. Calleiah’s brand photos show her off as an artist who thrives helping women de-clutter their closets and build a wardrobe that complements and flatters their unique selves.
Both of these business owners know the value of photographing their unique brand and including photographs of themselves on social media. Mapi and Calleiah’s individual approaches to empowering their clients shine through their photos, don’t you think? Potential clients who discover both of these entrepreneurs online will find themselves more likely to trust Mapi and Calleiah’s services because they can see a glimmer of who they are as people and because they have a quality visual associated with their product.
We blinked and somehow fall arrived! While it’s no secret that summer is my favorite season, fall themed product photography sessions (like this one for Corrina’s Candles!) sure help boost my appreciation of the autumn season. In this post, I’m going to show you two...
Years ago, you needed one nice headshot. Put it on a business card and call it a day. Now, your photographs are needed everywhere. LinkedIn. Instagram. Facebook. Some days it seems that every platform is asking for more photos. And not just one...dozens each...
“If it weren’t for my wonderful clients over the last 14 years I wouldn’t be in this position to truly pursue my passions both at home and in business.”
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